The Right Sales Funnel for Your Tech or Trade Services Business

If you're in the tech or trade services industry, you know that consistently generating enough of the right leads and closing sales can be a challenge. That's why having the right sales funnel in place is critical for your business. By matching your funnel to the right market, qualifying your clients, and creating a prospect filter, you can increase your chances of success. Here's a closer look at each of these steps.

Matching the Right Funnel to the Right Market

The first step is making sure you're targeting the right market in the right way. If you're in the trade services industry, you'll want to make sure you're targeting businesses that are likely to have a need for your services. Understanding the types of funnel structures that can be deployed is critical to the type of attraction methods you use and how you engage with prospective clients. For example, do you need a Service Funnel or a Local Business Funnel?

Qualifying Your Clients

Once you've matched the right funnel to the right market, it's time to start attracting and qualifying your clients. This step is important because it will help you "call out" your ideal client and determine which prospects are the best fit for your services. Here you sales funnel becomes a tool to educate and warm up your ideal clients. By taking the time to qualify your clients up front, you can avoid wasting time on leads that are not a good fit.

Creating a Prospect Filter

Many businesses miss this step and end up with too many low quality leads. Your prospect filter is essentially a way to screen prospects through the inquiry process so that you only spend time with prospects that are more likely to be a fit for your services. A prospect filter can take many forms, including an online form, a phone call, or an email. By providing prospects with a way to "self select" in or out of your service offering, you're increasing the likelihood that your sales funnel will produce quality inquiries.

Using automation to attract the right clients to your tech or trade services business requires having the right sales funnel in place. By getting your "funnel formula" right you can ensure you're consistently connecting with prospects who are most likely to use your services.

Need help to set up your sales funnel. Reach out and I'll show you how.

#salesfunnels#salesautomation#funneltech#techandtradiecoach