Business Coach For
Technical Services & Tradies
Proven Coaching To Help You Go From $100K To $1M+ So You Can
Work Less & Live More
Hi, I’m Joel Hayward
The Tech and Tradie Business Coach!
For 12+ years, I’ve been helping technical and trade service owners grow their businesses from 6 to 7 figures to create more cashflow, time and profits and reduce overwhelm by working smarter not harder.
ON-LINE
BUSINESS COACHING
Australia Wide
Hey there, are you the owner of an engineering, technical or trade services business?
If you are, then this is for you!
I’m Joel Hayward, the Tech and Tradie Coach.
I help technical and trade services business owners—like engineers, project managers, technical field services, plumbers, electricians, fabricators, in fact, all tech and trade services— to scale their businesses from 6 to 7 figures while simplifying operations and reclaiming their time.
I get where you're at. Things might be going reasonably well but you're probably working too hard, spending long days, late nights, and every ounce of effort to just keep things spinning. You want more!
Maybe your sales are inconsistent, they go from feast to famine or you're already generating 6 or 7 figures, sure, but you're not getting the traction toward the profit or freedom you deserve.
Add in competition and market uncertainty, and it can feel overwhelming!
If you want to break free from that and create a simpler path to build your business, then I believe I can help you unlock a better way.
You see - it’s not about more hours, it’s about the right moves.
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With 25 years working with the likes of NAB, Westpac, TNT and other corporates, and 12+ years coaching tradies at TechAndTradieCoach.com, I’ve distilled the exact systems, pricing, marketing, financial and team strategies that turn your grind into 7-figure growth, steady cash flow, and time to live.
Believe me, there is a simpler and better way!
Why Work With Me?
Proven Experience That Tech & Tradie Owners Trust
Joel Hayward Online Business Coach and Business Consultant
Business Coaching For Engineers, Technical Services & Tradies
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Corporate Grit Meets Trade Smarts: I’ve managed multimillion-dollar budgets for some of Australia's leading corporates. I’ve also worked hands-on with tech & trade businesses, so I understand your world—cash flow crunches, team and technology challenges, client demands, and all.
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25+ Years of Expertise: Accounting, finance, management, marketing, team building, sales—I’ve mastered the lot and distilled it into practical tools for trade owners.
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12+ Years Coaching Trades: At TechAndTradieCoach.com, I’ve helped all kinds of technical and tradie business owners just like you tune their marketing, double their revenue and profits, implement systems, hire the right people, and cut their work hours in half.
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Real Results: My clients have gone from 6 to 7 figures while winning back their weekends—some even taking holidays without their phone ringing off the hook.
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I’m not here to sell you fluff. I’m here to simplify the complex, cut the noise, and get your professional, tech or trade business firing on all cylinders.
3 Steps To Simpler Growth
My unique approach is designed to help owners of service-based business get the focus, systems and tools needed to create growing profits and handle the demands of business growth while simplifying business and reducing stress.
More profit with less work? And you're probably wondering if this has worked for other people? The answer is "Yes - definitely!"
"Working with Joel helped me get clarity on how to grow and implement the right plans and systems for my business. I would highly recommend him to anyone who wants help to grow their business"
Andrew Thomas, INVENT DESIGN
How I Can Help You
Get a clearer, more confident, view of your business so that you can achieve greater control and drive the outcomes you want.
I Help My Clients Get Real Results
Most of my tech and tradie clients now generate more than $2,000,000 in annual sales.
On average, clients increased their business profits by around 250% in the past year.
Many were once stuck in a rut at 6 figure sales (but now all that has changed for the better!)
A business with growing cash, profits and equity is a healthy business.
Here's some of the numbers we helped clients achieve last year.
Extra Cash Flow > 404%
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Extra Profit 250 %
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More Equity 142%
How Is My Approach To Coaching Different?
Let's face facts... most business coaching fails to really hit the mark.
You need more than just encouraging words and a few random spreadsheets to help you achieve your goals.
And the last thing you want is to be loaded down with a ton of extra work!
At Tech and Tradie Coach, I specialise in a hybrid coaching model - this is a mix of coaching, consulting and business performance advice. You need a mix of motivation and accountability, help to solve problems and ready solutions to plug and play when you need it. I work with you on all these fronts. I also think a mix of group interaction and working 1:1 with business owners makes a big difference and achieves the fastest results.
Many coaches and advisors have one main skill set, be it marketing or sales development, team building etc. Or maybe it's a focus on financials. I come from a broad background, having gained proven experience across all facets of finance, management, sales, marketing, organisational development, business growth and 35+ years of working this out through multiple recessions has taught me a few things about what drives business success in good times and bad.
Get Your Own On-Line Coaching Portal
Get your own web and app-based coaching portal to access worksheets, articles, courses and private messaging. My unique approach is designed to help owners of service-based business get the focus, systems and tools needed to create growing profits and handle the demands of business growth while simplifying business and reducing stress.
Get tailored coaching and training in your pocket
Instant, any-time access, to your own private coaching chat thread
Consistently measure actions and activity
Easily see your progress in real-time
Drive visibility and accountability
So What's The Benefit For You
When You Work With Me?
Hey, this is about what you want! (Not about what I want)
I'll help you figure out what you want. When you join my coaching program we'll work together to get the results you choose. I'm in your corner, fighting for you and along side you to make sure you win.
The Tech & Tradie Coaching Program
How My Coaching Works
Here’s How We Turn Your Business
Into a 7-Figure Winner
We do this via:
Weekly Training
You’ll join a tight crew of technical and trade owners—engineers, field techs, plumbers, sparkies, builders, all kinds of tech and tradies owners—just like you. We tackle your real problems: getting clients, pricing jobs right, sorting cash flow, or scaling your team. You’ll get actionable insights from me weekly to help you move the needle. I run multiple sessions to suit Aussie timezones (and beyond), so no matter where you are, there’s a slot for you.
Private Coaching Thread in My App
This is your direct line to me—text, voice, or video, anytime you need it. Stuck on a quote? Team driving you nuts? Message me, and I’ll reply daily with tailored advice. It’s 1:1, just us, no one else in the mix. We’ll dig into the plan we’ve built together—your roadmap to 7 figures—and keep you on track. It’s comprehensive, practical, and all about your business.
1:1 Momentum Sessions
This is a 60-minute, laser-focused session to review your progress, bust through roadblocks, and sharpen your strategy. Whether it’s doubling your rates, hiring a foreman, or systemizing your ops, we’ll make sure you’re accelerating toward your goals—more profit, less grind.
15-Minute Qwik Fix Calls
Got a sudden snag—client won’t pay, a job’s gone sideways, or you need a fast decision? Book a 15-minute Qwik Fix Call. We’ll sort it on the spot and get you back to winning. These are your lifeline when time’s tight and you need a trade-smart answer, fast.
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Elevate Course Content
This is your on-demand library of trade-tested know-how— my signature course content with videos, guides, and tools drawn from my 25+ years in corporate, and 12 years coaching tech and tradie owners. From cash flow hacks to marketing that works, it’s all there to level up your skills at your pace. Think of it as your tech or trade business MBA, minus the fluff.
Profit Playbooks
When I see something work—whether it’s a business success concept, pricing tip or a system that’s doubled a client’s revenue—I turn it into a playbook. These are step-by-step guides you can plug straight into your business. How to charge what you’re worth, streamline your crew, or land better clients—it’s all proven, and it’s yours to use.
You Might Still Be Wondering
Will This Work For Me?
I specialise in helping service business owners and entrepreneurs from the following sectors
Why You Should Take Action Now
Instead Of Just Thinking About It
Every day you delay—without building a stronger business, the right team, or optimising yourself—you’re missing out.
The market’s shifting, time’s slipping away, and those who adapt and take action will win.
Don’t wait for stress, sleepless nights, or a crisis to force your hand. Act now—the sooner you start, the better.
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If you’re ready to ditch the grind, build a scalable, steady income, gain more stability, and carve out some freedom, then I’m the coach to get you there.
Are You Ready To Scale Your Business
Smarter & Simpler?
Hit the "Book Now" button below and book a time to chat. You can tell me what’s happening in your business—I’ll let you know if we’re a match.
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No contracts, no big commitment—coaching is just $1800 AUD+GST per month. You can cancel anytime.
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(If you've got questions, or prefer to email, that's fine. Click the link below)
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When you’re ready to scale to 7 figures, work less, and boost your profits, I guarantee you’ll see the payoff from the first month.
(Because if you don’t, you’ll probably leave!
So, I plan on making sure you get a ton of ongoing value!)
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(Not ready for premium coaching yet?
Access my self-paced Elevate online course here.)
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